Psychology Driven. Design Focused.
Central Texas & Hill Country Real Estate.
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Strategic pricing, discreet marketing, and staging advice designed to attract
qualified buyers and maximize your return.
Finding a home is deeply personal. I help you navigate the Waco and Lorena
markets and negotiate from a position of strength.
With 20 years in family property management, I bring a builder's eye to showings,
helping you spot true potential and red flags.
Meet Fran Calderon
Growing up in Waco with a mother in real estate, this business has always been part of my daily life. I saw firsthand what it takes to manage properties, negotiate deals, and keep clients grounded during stressful times.
But before I became an agent, I took a different path. I moved to Chicago to earn my Master’s Degree in Clinical Psychology. Today, that background is my clients’ biggest advantage. Buying or selling a home is inherently emotional. My job is to act as your anchor—filtering out the noise, keeping emotions steady, and executing sharp, calm negotiations so you make the best financial decisions.
Following my time in Chicago, I spent two decades in the Texas Hill Country managing my family’s real estate business. We bought, renovated, and sold residential and commercial properties. Because of that hands-on experience, I don’t just look at paint colors; I look at structural integrity, layout viability, and long-term value.
Over 1000+
satisfied users
Properties Sold
Total Sales Volume
Average Sale Price
Testimonials
A collection of experiences from buyers and sellers navigating the Central Texas real estate market.
Bought a Single Family home in 2026 in Blanco, TX.
Finding Fran was truly one of the best things that could have happened during my journey to buying a property. What began as a simple idea, to find an old house to relocate to my property, grew into a nine-month adventure across the Texas Hill Country that ultimately led to the purchase of my 22-acre property.
Bought a Single Family home in 2026 in Waco, TX.
Fran was A-MA-ZING! We started our home search less than a year ago. Fran was knowledgeable, patient and kind. She’s sweet with a splash of enough sass to get you to the closing table. We appreciated the line of communication and how she protected our best interest throughout the entire process.
Sold a Condo home in 2026 in Baylor, Waco, TX.
Fran has been very professional and transparent in communication. She was involved throughout the process, making sure each step is done in timely and organized way. She has guided me, made suggestions were indeed helpful. I thank you Fran for your involvement and making it possible.
Bought a Vacant Land home in 2025 in Lorena, TX.
Fran is great. Very responsive, professional, and made everything smooth and stress-free. We had excellent communication throughout the entire process. Highly recommend!
Sold a Single Family home in 2025 in Killeen, TX.
I highly recommend Fran, she did an excellent job selling my Dad’s house. I live out of state and she kept me informed about everything. I’m so thankful for your patience, knowledge and expertise. We couldn’t have done it without you!
Bought a Condo home in 2025 in Baylor, Waco, TX.
Fran has always been very co operative and understanding with respect to my odd times. She followed up the process of buying a condo regularly. And helped with getting a contractor, and closing process. Thank you Fran
Bought a Single Family home in 2023 in Robinson, TX.
Fran was an amazing, kind and knowledgeable realtor. She listened and catered to all of our needs. Buying a home can be stressful, but Fran took it all away with her professional knowledge, kindness and understanding. Fran has a great team she works with which also makes the experience better.
Bought a home in 2024.
Fran did an outstanding work in buying the property for us. She patiently showed us the properties and help Analyze the local market which helped us in buying the properties quickly and smoothly. Thanks Fran
Bought a Single Family home in 2024 in Lorena, TX.
Fran Calderon was amazing to work with. She was always accessible when we had questions and was quick to respond. She made our home purchase so easy.
Bought a Single Family home in 2024 in Waco, TX.
Fran was a dream to work with! This was our first home to buy and she made the process much less scary and stressful! Always available for any questions we had!!
Bought a Single Family home in 2024 in Oakwood, Waco, TX.
Fran did an outstanding job with the purchase of our home. We are not local, so she was our stand-in for much of the process. She was there to make sure everything was done on the house after the inspection and since we have closed, she has been willing to go to the house and help out with whatever is needed.
Bought a Single Family home in 2024 in Woodway, TX.
Fran is a gem !!! She’s always on top of the house hunting and stays on point throughout the process. Fran planned house visits according to our schedule for just the kind of home we sought and was always on time.
Bought a Single Family home in 2022 in New braunfels, TX.
Fran was an outstanding representative for us. She had all the tools to help us find the right home at the right price. Fran would diligently look for houses in the areas we specified with the criteria we most desired. She actively listened to our needs and made sure they were top of mind for anything we did.
Bought a Single Family home in 2022 in Northern hills, San antonio, TX.
Fran was such a pleasure to work with! She made our first time buying a home such a smooth, easy, and stress free experience. Fran is so knowledgeable and explained every step so well! I really trusted her judgement on things and that she had our best interest in mind.
Bought a Single Family home in 2024 in Waco, TX.
Fran was a dream to work with! This was our first home to buy and she made the process much less scary and stressful! Always available for any questions we had!!
Bought a Single Family home in 2024 in Woodway, TX.
Fran is a gem !!! She’s always on top of the house hunting and stays on point throughout the process. Fran planned house visits according to our schedule for just the kind of home we sought and was always on time. She made helpful suggestions based on our comments and wishes and easily modified her searches as our interests changed.
Bought a Single Family home in 2022 in Northern hills, San antonio, TX.
Fran was such a pleasure to work with! She made our first time buying a home such a smooth, easy, and stress free experience. Fran is so knowledgeable and explained every step so well! I really trusted her judgement on things and that she had our best interest in mind.
Tagline
Real estate is a major life transition, and where you land matters. Browse our current active listings and acreage opportunities, carefully selected to offer the right environment for your next chapter.
FAQ
Direct answers to help you understand my process and how I operate in the Central Texas market.
I work primarily across McLennan County, specializing in Waco, Lorena, Hewitt, and Woodway. Additionally, having spent two decades in the Texas Hill Country, I frequently represent clients looking to buy or sell in New Braunfels, Canyon Lake, and the surrounding areas.
I leverage my 20 years of experience managing property renovations to advise you on what actually yields a return on investment. Instead of generic advice, I provide a targeted list of structural updates, cosmetic fixes, and staging strategies that will attract qualified buyers and maximize your final sale price.
This is where my Master’s Degree in Clinical Psychology becomes a tangible asset for you. Real estate involves high financial stakes and strong emotions. My role is to act as your objective anchor. I help filter out the noise, de-escalate tense situations with the opposing party, and keep you focused strictly on your data-driven goals so you make the best financial decisions.
The first step is a simple, no-pressure consultation. We will sit down to discuss your timeline, your current property’s potential value, or what you are looking for in a new home. You can reach out directly via email at fran@gracelandrealestate.com or through the contact form below to schedule a time.
Absolutely. My family’s business involved buying, building, and renovating residential and commercial properties. When we walk through a new build or review floor plans, I bring a builder’s eye. I can help you spot true potential, understand timeline realities, and identify red flags that standard agents might overlook.
Contact me today to discuss your timeline, property value, and real estate goals in Central Texas.